Email Wrappers

Email Wrappers are the templates that wrap your email content, providing consistent branding across your emails. Emails such as email blasts and System Emails use a wrapper to define the header, footer, colors, fonts, and overall design. Email Legislators and Email Custom Target pages send their message to the official with no wrapper.

Creating an Email Wrapper

In Settings → Email Wrappers, click New email wrapper. This page needs the Manage Email Wrappers permission. Choose the Visual Builder (recommended for most users, no code needed) or the HTML Code Editor (custom HTML for full control). The type is set at creation, so you cannot switch an HTML Code Editor wrapper to the Visual Builder later.

Visual Builder

Upload your logo when creating a new wrapper. The builder uses it to set up the colors and layout of your template. If you don't upload an image, the builder uses your organization's website theme or a default palette.

In the builder you set up the Header (a logo or a full-width banner), the Content area, the Footer, and the Theme colors and fonts. Social icons link to the URLs of the email's chapter or organization, set in Settings → Chapter Structure.

Footer

Drag and drop sections to reorder the footer. These footer sections hold your legal footer:

SectionDescription
Organization InfoYour organization's name and your root organization's mailing address. It is on by default, and you can turn it off.
UnsubscribeAn unsubscribe link that is on by default. Customize the text and use {{link}} as a placeholder for where the link appears.
Paid For ByPolitical disclaimer with a visible border (optional).

HTML Code Editor

For complete control, create a wrapper using custom HTML/CSS. Only {{ content }} is required. The editor hint calls {{ unsubscribe_url }} 'Highly suggested'.

TagPurpose
{{ content }}Where the email body content is inserted
{{ unsubscribe_url }}The dynamic unsubscribe URL (use inside an <a> tag)
{{ preview_text }}Preview text shown in inbox listings (optional). Your code must hide it.

Scope & Default Wrappers

A wrapper created at the root organization is available to all chapters. A wrapper created in a chapter is available to that chapter and the organizations above it.

Toggle "Default wrapper" at the bottom of the builder to make it the default wrapper of its scope. An HTML Code Editor wrapper has a Default Wrapper checkbox instead.

In the wrapper's settings, turn on Restrict to Scope to hide the wrapper from child scopes, such as chapters under an organization. Every scope always keeps access to at least one email wrapper.

Mailing Address

In a Visual Builder wrapper, your root organization's mailing address appears in the footer when Organization Info is on. Update it in:

Settings → Chapter Structure → Select your root organization → Mailing Address

Testing Your Wrapper

Click Send Test Email in the builder to see exactly how your wrapper renders in real email clients. Always test on both desktop and mobile.


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